"Poet William Blake once wrote in Auguries of Innocence:“To see a world in a grain of sand,And a heaven in a wild flower,Hold infinity in the palm of your hand,And eternity in an hour.”She is particularly drawn to the Chinese word “刹那” (shànà), which literally contains the characters for “kill” and “blade”—evoking a hidden passion and Zen-like sharpness. To her, it suggests mystery, intuition, and decisive instinct—the urge to capture a fleeting glance, EVERY BLINK,YOU MEET THE WORLD AGAIN."
huanhuan Yu
HUANHUAN Yu is a floral artist and filmmaker (screenwriter and producer) born in china, who has dedicated her career to the fusion of floral design and cinema. she was interviewed by marie claire and named one of “china’s top ten professional women.”
she began studying floral art in 2017 and was deeply influenced by japanese floral artist azuma makoto. she merges film and floristry, believing in the poetic tension of fleeting moments and eternal beauty. “a bouquet is like a film,” she says, “a beautiful contradiction of coexisting impermanence and infinity.” her concept of the “moment” draws inspiration from hiroshi sugimoto—the eternal in the ephemeral.
poet william blake once wrote in auguries of innocence:
“to see a world in a grain of sand,and a heaven in a wild flower,hold infinity in the palm of your hand,and eternity in an hour.”
she is particularly drawn to the chinese word “刹那” (shànà), which literally contains the characters for “kill” and “blade”—evoking a hidden passion and zen-like sharpness. to her, it suggests mystery, intuition, and decisive instinct—the urge to capture a fleeting glance, every blink,you meet the world again.
she graduated from the the national academy of chinese theatre arts and furthered her studies at the new york film academy. she has published over 100,000 words of fiction, directed one music video, six stage plays, more than 30 variety shows and tv programs, and over 30 short dramas. her notable screenwriting credits include chef nic, the new romance of the west chamber, and loser brothers.
in 2015, she wrote for season 2 of chef nic, a popular variety show aired on zhejiang tv, which won yahoo’s “hottest online tv program of the year.” in 2016, she planned the tv drama passion and love and wrote the youth suspense web series screaming campus, as well as the sci-fi thriller momar. in 2017, she wrote season 5 of loser brothers, shot in thailand and winner of the wenrong award for most popular series.
in 2018, she wrote the chinese-american co-production feature film my american girlfriend, followed by voices from the heart (2019), and go back, a remake of a hit korean ip, in 2020. in 2021, she became head writer at joy media, where she established a short drama platform and launched the "wild project," overseeing the end-to-end development and promotion of more than 10 high-quality short series.
in 2024, she entered the international short-form drama scene and founded blink pictures & blooms in new york—刹那映画 & 刹那花束研究所—a creative lab blending cinema and floral aesthetics.
Services
film & tv creation
we provide creative concepts and full-process production for commercials, films, television shows, reality series, and short-form dramas
events
we offer floral arrangements for flower businesses and private homes, as well as custom floral designs for intimate dinners or large-scale banquets. we also create floral sculptures for public events.
story-for-bouquet
if you have a compelling story, you can exchange it for one of our handcrafted bouquets.